Seven trends will decide whether you build members or subscribers in 2027.
The Top 7 Membership Trends in 2027, live. Gary Rottman and Luke Henderson walk through what’s changing in how people find, join, and stay with associations, from AI search and onboarding to belonging, proof of value, and events.
Live webinar, Thursday, December 10, 2026, noon ET
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What You’ll Take From the Session
A test for your first year. See whether your onboarding and benefits give a new member a reason to stay, or only a login.
A clearer view of how prospects will find you. AI search is changing where people get answers before they ever reach your website.
Questions for your leadership team. One for each trend, ready for your next planning conversation.
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